Why Starbucks has less than 3% of Vietnam's billion dollar coffee and tea market
11:15
CNBCMarilyn Haigh
Why Starbucks has less than 3% of Vietnam's billion dollar coffee and tea market
Most international coffee chains only serve Arabica beans. It's one major reason global chains like Starbucks have struggled in Vietnam's more than $1 billion market for specialty coffee and tea shops.
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