The Joy Pop Up Tissue Commercial That Made Us Laugh… Then Got Banned Do you still remember the Joy Pop Up Tissue commercial that made every Filipino sing? It was the one with the catchy line, “Sa bukid walang papel, ikiskis mo sa pilapil.” Produced by Kimberly-Clark Philippines and created by J. Walter Thompson Manila, this ad aired in the early 2000s. With its fun jingle, bright rural scenes, and light humor, it quickly became one of the most unforgettable commercials on Philippine TV. But not