In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

Jan 2, 2026 · Market Segmentation divides a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviours. This blog explores the concept in …

Market segmentation is the process of dividing a broad market into smaller groups of customers that share meaningful characteristics, such as demographics, geography, psychographics, or behavior.

Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …

Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.