The Father of Bodybuilding, Joe Weider, a true pioneer in his efforts to bring strength and fitness to the public’s collective consciousness. Joe Weider continues to use his expertise to help …

Perhaps Joe’s most indelible addition to the science and sport of bodybuilding is the Weider Principles. For his magazine, Joe would spend countless hours in various gyms studying and …

Mr. Olympia – A New Contest in the Making Excerpts from an Editorial by Joe Weider, Trainer of Champions, Muscle Builder, April 1965 When Alexander the Great at the age of 33 conquered …

VINTAGE MUSCLE COVERS FROM THE GOLDEN AGE OF BODYBUIDING Arnold Schwarzenegger Frank Zane Larry Scott Dave Draper Lou Ferrigno Betty Weider One of the …

Before Muscle & Fitness, Shape and Flex were Your Physique, Muscle Power and American Beauty. Take this tour of Joe’s vision of the 50’s, 60’s and beyond as his magazines reflect the …

Joe rolls out the debut issue of MUSCLE BUILDER, subtitled "The Magazine of the Champions," which is the direct antecedent to MUSCLE & FITNESS. Leroy Colbert appears on the …

Whether you're a beginner, intermediate or advanced bodybuilder, these principles can help you build the amount of muscle you desire. Use them as tools to help you plan your training cycle, …

MODERN WEIDER MAGAZINE COVERS Regard just some of the titles bearing the name Weider. What do they have in common? All are concerned with fitness and wellness. All are …

In these classic photographs we see Joe in his natural element: with bodybuilders and at work on his magazines. The photos of him posing remind us—not that we could ever forget—what an …

Jun 13, 2012 · Excerpts from an Editorial by Joe Weider, Trainer of Champions, Muscle Builder, April 1965 When Alexander the Great at the age of 33 conquered the then-known world, he …