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Creator marketing falls apart when attention gets mistaken for preference, and activity for impact. Stop asking "did it go viral?" Start asking "is the brand stronger because of it?" ...

T-Mobile’s new T-Mix plans give customers a set number of “Picks” to spend on perks such as Netflix, ESPN and Xbox Game Pass, ...

After a raucous Democratic primary, the impending general election may feel a bit anticlimactic in D.C., especially with the rest of the country set to decide control of Congress. But that’s no reason ...

AI can make marketing faster and more efficient, but organizations often see costs and complexity rise before they see those gains. As companies move toward agentic marketing—where people and AI ...

Today’s advertising landscape has put more data in marketers’ hands than ever before, but that doesn’t mean it’s any easier ...

Hiring the wrong marketing chief drains cash and momentum. The average S&P 500 CMO stays 4.1 years, compared with 5.0 years for all C-suite roles at those ...

Update: See our latest on T-Mix here! It’s been teased and rumored for weeks now, but we’ve finally dug up some real info on T-Mobile’s next big move: T-Mix. T-Mobile is planning to launch a brand new ...

It's a prequel, for sure. When exactly it takes place is less certain, but in-game clues like Dagda's war against Brigid (which Dagda lost) and Fabio's mention of the Garreg Mach monastery's founding ...

Think back to conversations around nutrition when you were younger. You probably heard a lot of advice beginning with “Finish your vegetables.” And if you’ve been talking about broccolini more ...

For years, the 3.5mm headphone jack was an expected, default feature on every iPhone or Android device. This tiny, round descendant of the 6.35mm "phone plug" carries a converted analog audio signal ...

Before Iran carried out its attack that killed three U.S. troops in July, Tehran acquired high-resolution satellite images of the base in Jordan from Chinese entities, according to U.S. officials ...