It involves converting data from older formats to the modern, accepted industry standard formats; this enables data across the organization to be accessed and used efficiently. Data is of the utmost ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

There are those that think that data is the oil of AI and the focus should be clean data, data science and deep understanding of what the data means. There are those that say data is meaningless ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

According to the study, 46% of financial services leaders rank improving data quality and accuracy as their top priority, and 38% say it’s their biggest challenge. The report shows that scaling AI ...