TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...

It leaned hard into performance and direct channels, and in December 2024 CEO Elliott Hill said he would shift dollars from performance back to brand marketing. Nike's market cap is down about 78% ...

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.

We have a new TVREV Special Report coming out next week on CTV Advertising, and so for our latest Hot Take, we asked our TVREV Thought Leaders Circle Member their thoughts on some of the hottest ...

The rules around location targeting are changing fast. A growing wave of state privacy laws is putting new restrictions on how marketers can collect, use, and sell precise location data — and forcing ...