As financial brands enter customers’ lives through partner platforms, recall can take a back seat to convenience. Experts at ...

Silent reading groups may not be driving immediate book sales, but they are helping build reading habits and communities.

The Printers Mysore is not abandoning advertising, but it wants subscriptions to give its digital business a more dependable ...

From retail to tech, every industry has a lesson for hospitality—success comes from understanding people, not just products, ...

How Hyundai tapped into changing buyer preferences and used product innovation, positioning and marketing to grow the Creta ...

The association includes three ad films featuring Netplus’s TV, Wi-Fi and OTT offerings, with the campaign rolling out over ...

Robin Girdhar has joined Publicis Groupe as director – media planning & buying. Girdhar announced the move in a LinkedIn post ...

According to Amul’s Instagram post, the product is sold in a box of five single-serve packs, with each pack accompanied by a ...

Tata Group retailer Trent has signed a licensing agreement with European coffee chain Caffe Nero to open cafes within its Westside and Zudio stores, according to a report by The Economic Times. The ...

The integration lets users ask questions and explore topics using generative AI-powered answers, related stories and context ...

Gopa Kumar has joined Reliance Jewels as head. Kumar announced the move in a LinkedIn post, saying: “I’m delighted to begin a ...

The publication is positioned around youth culture and aims to bring subjects relevant to younger readers into a newspaper ...