The retailer’s focus is on long-term customer acquisition rather than immediate sales, with fluctuating gold prices and ...

Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has encouraged consumers to always ...

The California-based retailer showcased fine jewellery at Gold House’s largest-ever Diwali celebration, celebrating South ...

The ad campaign uses a story of trust and gratitude to build the narrative Perinthalmanna: Popular Gold and Diamonds is using ...

Association with the franchise cricket team competing in the JITO Premier League involved jersey branding, match-day ...

The annual initiative invites women to participate in a pageant centred on individuality, confidence and self-expression, extending the retailer’s engagement with them beyond jewellery purchase ...

The brand focuses on individuality and self-expression, and encourages consumers to embrace personal style through ...

The connected-TV campaign delivered 50 million impressions by aligning natural diamond messaging with emotionally relevant ...

Bringing together fine jewellery and contemporary couture, the campaign honours the role of jewellery in expressing ...

The Marathi edition, launched three months after its English release, was unveiled in the presence of actor Shreya Bugade as ...

The brand’s proposition is that every woman is a ‘pataka’ in her own way and deserves to shine, and its new Pataka line is ...

The initiative, supported by parent group Kopatha Group, involved students from 80 Tamil schools, highlighting the jewellery ...