With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work ...
Meta will block new social issue, electoral and political ads on its platforms, as the U.S. heads into the final week before ...
New spending numbers tracked by AdImpact show $11.21 billion in ad buys and reservations this cycle, making it the most expensive yet.
Odd as it may sound, Democrats would be wiser to emphasize Trump's more trivial-seeming flubs in order to reach persuadable voters.
By overusing AI and expecting it to just “figure out the rest,” brands are unknowingly moving themselves toward the middle of ...
Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely.
In most cases, those mailers are cast into trash cans and recycling bins, often without a second thought. But one nonprofit ...
This midterm cycle is on pace for a record year. Kinetiq Political Insights projects political ad spending will reach nearly $12 billion this midterm cycle. With more money comes more scrutiny, and ...
Authentic, the digital and paid media powerhouse behind some of the biggest Democratic campaigns in recent election cycles, will shut down operations by the end of the year, the firm’s leaders said.
Political advertisers have spent nearly $900 million more targeting congressional races this cycle than at the same point in 2024, an explosive increase driven by cash-rich outside groups and a ...
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