With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work ...

New spending numbers tracked by AdImpact show $11.21 billion in ad buys and reservations this cycle, making it the most expensive yet.

Odd as it may sound, Democrats would be wiser to emphasize Trump's more trivial-seeming flubs in order to reach persuadable voters.

Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely.

Public narrative around an issue doesn’t always reflect what people value. Take diversity, equity and inclusion initiatives, for instance. Many companies have seemingly distanced themselves from the ...