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Refranchising, or selling company-owned bottling operations to independent partners, reduces recorded top-line revenue but ...

Creator marketing falls apart when attention gets mistaken for preference, and activity for impact. Stop asking "did it go viral?" Start asking "is the brand stronger because of it?" ...

T-Mobile’s new T-Mix plans give customers a set number of “Picks” to spend on perks such as Netflix, ESPN and Xbox Game Pass, ...

After a raucous Democratic primary, the impending general election may feel a bit anticlimactic in D.C., especially with the rest of the country set to decide control of Congress. But that’s no reason ...

Today’s advertising landscape has put more data in marketers’ hands than ever before, but that doesn’t mean it’s any easier ...

Microsoft promises one machine for dev, AI, and gaming, and mostly gets there.

T-Mobile is reportedly prepping a new three-tier plan lineup called T-Mix, featuring Standard, More, and Loaded options alongside an Essentials Saver 3.0 plan. According to early leaks, the new ...

Update: See our latest on T-Mix here! It’s been teased and rumored for weeks now, but we’ve finally dug up some real info on T-Mobile’s next big move: T-Mix. T-Mobile is planning to launch a brand new ...

Think back to conversations around nutrition when you were younger. You probably heard a lot of advice beginning with “Finish your vegetables.” And if you’ve been talking about broccolini more ...

For years, the 3.5mm headphone jack was an expected, default feature on every iPhone or Android device. This tiny, round descendant of the 6.35mm "phone plug" carries a converted analog audio signal ...

My brother in law is actively working on family trees for multiple clients. I’ve been thinking about hiring him to do mine as well, as my grandma can’t recall anything about her great-grandparents ...