New Delhi, Oct 30 (PTI) Visual motion in children's videos brings their attention back to the screen, but much of that focus is directed to the moving background rather than the educational content, a ...

A study by the Indian School of Business and Santa Clara University, published in Information Systems Research, finds that ...

Kids attracted to visual motion in educational videos; may not necessarily learn from it: ISB study ...

Visual motion acts as a powerful perceptual driver of children's screen retention but that attention is directed largely towards moving background rather than t ...

An ISB study reveals visual motion in kids' educational videos boosts screen time but often distracts from learning content.

Can educational TV help children learn to read? Discover what experts and scientific research say about screen time and early literacy.