TL;DR: Vibe, the self-service platform that lets brands buy ads on CTV, will let advertisers target over 3,300 of Walmart’s audience segments, which are built on the retailer’s first-party data on web ...

It leaned hard into performance and direct channels, and in December 2024 CEO Elliott Hill said he would shift dollars from performance back to brand marketing. Nike's market cap is down about 78% ...

The chart below displays the percentage of shows accounting for 50% of the total demand for each genre in the US, according to Parrot Analytics. This metric gauges how demand is spread across various ...

Election season isn’t scaring various brands away from political media on YouTube this year, as Chartbeat data reveals.

Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

For decades, the lifeblood of early evening broadcast television in America has been a simple formula: news, followed by syndicated game shows or sitcom reruns, leading into prime time. No two ...

Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m. You know what that means, right? It’s time for a brand new TVREV Hot Takes. The question ...

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Instagram has been circling around TV for a while now—remember 2018’s ill-fated IGTV—but it seems they are finally ready to make their big play. The company has announced plans to fully roll out the ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

Arthur Querou explains how Vibe’s new integration with Walmart Connect lets SMBs target CTV audiences who are buying what they’re selling.

We have a new TVREV Special Report coming out next week on CTV Advertising, and so for our latest Hot Take, we asked our TVREV Thought Leaders Circle Member their thoughts on some of the hottest ...