Innovation is hard. In fact, around 50% of the 60,000+ ideas in System1’s Test Your Innovation database score just 1.0 Star, signalling low sales potential, while only 5% reach the coveted 5-Star ...

Halloween is fast approaching, and ahead of every spooky season our favorite brands release their limited-edition Halloween products. Whether it’s seasonal flavors, creepy new textures, spookier ...

Want to stay ahead of the latest winning innovation trends? Innovation of the Week, powered by System1’s Test Your Innovation testing, is your regular spotlight on the newest concepts hitting the ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Successful sustainability messaging isn’t just about the message. How it’s delivered is just as important – often more important. This month’s line-up of good ads use different strategies to put a ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognisable brand. We predict sales and growth impacts by ...

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The biggest ideas and best thinking from System1, the innovative effectiveness agency driving brand growth.

Our star rating predicts long-term brand growth based on an ad’s creative quality. We calculate star rating by measuring emotional response to each ad. This measure is based on Orlando Wood’s landmark ...