European football clubs have announced partnership developments across the automotive, fashion, financial services & beverage sectors.

DAZN has partnered with OCEANMAN, bringing the international open-water swimming circuit to its global streaming platform.

Genius Sports has expanded its partnership with the Argentine Football Association (AFA) to introduce semi-automated offside ...

JSW Sports has brought a portfolio of marquee brands on board for the ongoing 2026 Hong Kong Sixes tournament.

Cricket Victoria and the Melbourne Stars have named Australian craft brewery Mountain Culture Beer Co. as their official beer partner.

Borussia Dortmund have extended their partnership with Sportradar, reinforcing the club’s approach to assessing prospective ...

Mitsubishi Electric has secured title sponsorship of the FIS Nordic Combined World Cup & premium partner status for the FIS ...

James Anderson has been named co-owner and captain of the Napoli Knights ahead of the inaugural Italia T10 League.

Gulf Oil Lubricants India at 125 is embarking on its next phase with a fast-tracked growth and transformation plan.

Allianz has expanded its Olympic and Paralympic Games partnership by securing naming rights to the Allianz Beach Arena.

USTA and IBM have renewed their longstanding partnership for five years, extending their collaboration through 2031.

Newcastle United have strengthened their commercial portfolio with a multi-year global partnership with Corpay Cross-Border.