‘What Is That?’: Ice Cream Brand’s Smelly Train Station Ad Falls Flat

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

‘Multi-sensory’ ad campaign for Magnum ice cream unleashed an unexpected aroma in a train tunnel — leaving commuters confused

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant ...

Fancy Magnum ad sparks NAUSEA complaints from staff and passengers at major train station over unusual feature

A NAUSEATING advert for Magnum ice cream at a major train station has drawn complaints from passengers and staff. The controversial installation pumps out a sickly chocolate smell to passers-by, ...

Magnum ad pumping out chocolate scent at busy London station changed after complaints

The advert, which also plays a cracking sound to replicate someone biting into chocolate-covered ice-cream, is scheduled to ...
RTÉ Ireland

Chocolate smelling ad prompts complaints

An advert pumping out a chocolate smell at a busy London Underground interchange has sparked concerns from passengers and ...

Commuters split over chocolate-scented advertising

Commuters and staff at St Pancras are divided over a chocolate‑scented advertising campaign.

Smelly tube station ice cream advert sparks complaints from commuters

Smelly tube station ice cream advert sparks nausea complaints from commuters - The ‘multi-sensory’ ad emits a strong chocolate scent ...