LiveRamp CEO Scott Howe to receive ‘golden parachute’ of up to $32.5m, even though shareholders opposed windfall in advisory ...

Maiman oversaw the group following the holding company’s acquisition of IPG. by Jameson Fleming ...

UNICEPTA’s research shows why Reddit’s role in AI answers depends on the question — and why brands should listen before ...

The identity of each family member Mom is the gatekeeper of the household, looking for value and quality over trends. She follows her teens to TikTok, where 59% of girls and 48% of boys find brands.

Mackreath was most recently a managing director at Teneo.

During a recent interview at the PRWeek Conference, the industry legend, who is celebrating 30 years at the helm of his firm, ...

The Barack Obama campaign launched FightTheSmears.com, in an effort to combat rumors about the presidential candidate and his family. This plan is a uniqu ...

Instagram interviewing series Subway Takes interviewed Twix Hallowmas mascot Zombie Claus to announce the returning Hallowmas ...

Audit*E evaluates brand visibility, prominence and accuracy across major AI platforms.

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...

Gen Z is the most likely generation to choose an airline to fly with based on budget considerations, with 77% saying cost is ...

Although OnlyFans is thriving financially, it failed to transform its business, reputation or investor relations, where it seemingly had made some progress.