Balancing high-volume production with creative storytelling is a familiar challenge for digital marketers. Doing so with a ...

Clorox uses AI-powered consumer signals to adjust advertising creative during live campaigns without additional production ...

The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

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Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page of links. That raises a blunt question for every marketing team: when AI ...

Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double the rate of customers using the retailer’s traditional search function. The tool has handled ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only ...