In a historic first since Zulily launched in 2010, the brand reveals a refreshed logo and colors bringing to life its customer promise SEATTLE--(BUSINESS WIRE)--Today, online retailer, Zulily, ...
Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While both these reasons apply to Zulily’s decision to refresh its logo and ...
Online retailer Zulily is a really interesting case study, as the business model that once made it a powerful, and profitable, company also might be what ultimately brought it down. Zulily is online ...
SEATTLE—More than a decade ago, when online retailer Zulily was getting off the ground, it had the culture, chaos and capital of a high-flying startup. Riding a wave of interest in online flash sales, ...
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