Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

The company overview is the part of your business plan that gives the basics and background of your company. Many, or all, of the products featured on this page are from our advertising partners who ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Not every business is filled with star employees who consistently meet or exceed the expectations placed on them. For employees who don’t fall into that category, the responsibility of helping them ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...