OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ...
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...
Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...
Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you ...