Lifecycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business. External marketing that attracts, ...

Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the ...

With Royal baby fever sweeping across the globe, it comes as no surprise that some of us are thinking a little more about the Royal family. The phrase Content is King has been thrown about since 2011, ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing.

Did you know that 80% of your future revenue will come from existing customers? You might also be amazed by the fact that you stand a 60-70% chance of selling to an existing customer as opposed to a ...

As marketers plan for 2013, many will be figuring out how they can economize, yet again, next year. Only 15 percent of companies plan to budget more for marketing in 2013, while 21 percent plan to ...