If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google Analytics help us manage the quality and quantity of website traffic, and provides insights on how to increase the visibility of a website or a web page to search engines. See how your webpage ...