In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, host George B. Thomas ...

Video isn’t just a “nice to have” for franchise brands anymore — it’s essential. But not all video does this equally well and too many franchises aren’t using it to its full potential. Franchise ...

Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...