Wiland(TM) Launches MarketSignals(TM) Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
Business Wire

JDA Outlines Strategies for Achieving Maximum Customer and Enterprise Value Through Supply Chain Segmentation

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Increasing product and customer complexity, a diversified manufacturing landscape featuring a broad range of product categories, multiple channels and fulfillment ...
Forbes

How To Create A Compelling Value Proposition For Your Technology

Have you ever had a sales rep pitch you a product based on the specs and the price? It is a frustrating experience. If you are a commercial leader and you have this approach on your team, you are not ...
Forbes

If Age Drives Your Segmentation, Behavior Should Lead Your Strategy

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...
The Caledonian-Record

Wiland™ Launches MarketSignals™ Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...