“We can do it!”…housework that is. Swiffer has decided to remove the image of a Rosie the Riveter-like female from advertisments for its new Swiffer Bissell Steamboost mop after receiving a bevy of ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...

Swiffer has pulled its latest steam mop ad campaign after finding itself on the receiving end of some major Internet fury. The cleaning company thought it might be a good idea to take the ultimate ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Bowing to a 24-hour publicity firestorm, Swiffer, the Proctor & Gamble-owned cleaning company, on Tuesday announced it would pull an ad that had been widely condemned as offensive for recasting the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Nine decades of life a piece — both in love, ...

Lee and Morty Kaufman are a 90-year-old couple you may have seen in new ads for Swiffer cleaning products. They say the secret to their more than 40 years of marriage is telling each other “I love you ...

In a new ad spotted this weekend, Swiffer has recast a groundbreaking feminist labor icon in a campaign about cleaning house. The ad features a woman in a strikingly similar pose and style of dress as ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...