‘Core’ is the segment of your market where you enjoy high awareness and strong brand health. While it may seem counterintuitive to focus on the area that’s already doing well, in fact, you should ...

Strategic planning has long been treated as something complex, expensive and exclusive to large corporations. But for smart entrepreneurs, especially those just starting or scaling on limited budgets, ...

Every business has a strategy — or at least, a document to wave in a triumphant display of PowerPoint prowess. It’s a prerequisite tool for investors, shareholders, and employees. Yet McKinsey ...

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. As I sometimes tell my clients, I’m an executive and business ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

The brands that stand out are those that turn a single memorable experience into a multi-channel PR and engagement ...

AI tools deliver uneven outcomes for one simple reason. Most people talk to them without clarity. Prompt quality shapes output quality. Teams waste time refining...Read More The post Prompt Frameworks ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...