As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees ...
The Print on MSN
Win-win formula: How sponsoring smaller teams at T20 World Cup became a marketing ploy for big brands
Flipkart sponsored Namibia, while fintech firm Zaggle backed Ireland, filling ‘some of their funding gaps’. The brands, in return, get reach into new markets & audiences.
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