New approaches to creating shapes promise to simplify the design work behind the aesthetic surfaces found on consumer products. Pity the poor designers trying to generate eye-popping shapes for ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...