It’s no longer a luxury to use ChatGPT as part of a Search Engine Optimization (SEO) strategy; it’s a must. But just telling the chatbot to “write an article about X” will lead to a mediocre result.

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

Companies that don't account for the changing ways people search for information will become increasingly difficult to find. Most business leaders haven’t noticed yet, but the way people find ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.