Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Optimizing for SEO is crucial when creating engaging online content. SEO boosts visibility, builds trust, improves user experience, and drives long-term digital growth.

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google's updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site.

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

From the explosive popularity of apps like ChatGPT to the recent rollout of Google’s AI Overviews feature, the rise of generative AI has fundamentally changed how users answer queries – and businesses ...