How does Google's search actually work? The answer is both simple and complicated, demonstrable and secret. Every time it tweaks its algorithm, it tests the changes with a group of "search quality ...

A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates. A purported leak of 2,500 pages of internal ...

Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes ...

Google updated its algorithm to combat explicit deepfakes. Content removal processes are now easier and more comprehensive. Search rankings will demote sites with frequent policy violations. Google ...

Like most digital marketers, I stay current with all Google’s major algorithm changes. I also do a lot of experimenting with various other digital marketing strategies. I’m often pleasantly surprised ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

Google has changed its search algorithm to alter search results in ways it has publicly denied in the past, a new investigation from The Wall Street Journal finds. The report could add fuel to ...

Back in 1996, a quantum physicist at Bell Labs in New Jersey published a new recipe for searching through a database of N entries. Computer scientists have long known that this process takes around N ...

On this date in 2018, for the first time, Google confirmed a type of update that eventually came to be known as a broad core algorithm update. Google told us that for any sites impacted by these ...