In this video, Salish transforms her friend Payton into a twin sister to prank various YouTubers, including Nidal, Rebecca Zamolo, Ben Azelart, Preston, and Dhar Mann. Thumbnail art by Aamir Patel.

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...