Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Excel sheets read data in cells using cell references, which are the addresses that identify each cell. Visual Basic macros also read data using cell references, extracting data by reading the cell's ...

Unless someone's calculator needs an upgrade, one plus one usually adds up to two. With Microsoft Excel, you can put that math to work when you input two separate columns of data into a single ...