HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Want to get your website seen by Google, Bing, and other search engines? These simple SEO tricks and tweaks will help you ...

Google shares three key tips for effective internal linking to improve SEO and user experience on websites. Use descriptive anchor text for internal links. Internal links guide users and search ...

Google's John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, "It makes absolutely no sense at all for SEO," and you should "ignore any report that ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.