Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...
Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...
The FBI issued a warning that a North Korean-sponsored hacking group is using " quishing " attacks in emails to help them spy ...
B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...
From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...
Scammers can use fake QR codes to steal your money and identity. But what can you do when you need a menu? Jason Steele Expert Reviewer and Contributor As a freelance personal finance writer since ...
QR code payments are expected to gain traction in the U.S. in 2025 as more use cases become prevalent and merchants look to avoid pricey interchange fees. Processing Content QR code payments leverage ...