As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

DUBLIN--(BUSINESS WIRE)--The "Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...