Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced with both programmatic (@agency) and premium (@Fox Networks). As a trained lawyer and COO, he has a pragmatic grasp on all aspects ...

If you’re on the creative side of the advertising business, it can be hard to get excited about programmatic buying. But I am. It can also be hard to see how it may help us make awesome videos. But it ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire.com/ -- As programmatic advertising continues to evolve in response to privacy regulations and increasing ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a ...