The programmatic ecosystem has evolved significantly in only a few years. Personalized retargeting in particular has slowly become popular in the growing space of digital advertising in India.
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this: We’ve modernized workflows such as conventional insertion ...
As Programmatic technology continues to take shape and plays a more pivotal role in the growth of OOH in 2023, Dentsu Media's SVP of Out of Home, Marc Bartholomew, will offer some key insights and ...