• BMW and Pirelli join forces to develop a new tire, the P Zero Winter 2. BMW and Pirelli announced a new tire jointly developed for use specifically on the 7 Series all-electric sedan. The ...

Automakers typically focus on a new car’s more sexy attributes when it launches because, let’s face it, it’s easy to get customers to fawn over larger screens, the latest tech, and big power output ...

Tire manufacturer Pirelli has just announced the BMW i4 M50 will now come from the factory equipped with its Pirelli P Zero Elect ultra high performance (UHP) EV-specific tires. These tires won’t be ...

MILAN — German car maker BMW A.G. has selected the Pirelli P Zero Elect as an optional original equipment fitment for the 2023 i4 M50 model, the first fully electric car developed by the brand's "M" ...

The result of a close cooperation between BMW and Pirelli, the P Zero tires of the new M8 and M8 Competition come in 275/35 ZR 20 up front and 285/35 ZR 20 at the rear axle. The rubber and tread are ...

NEW YORK — Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100% electric iX SUV. The tires are available for the BMW iX xDrive50 version in ...

“As a premium manufacturer, we aspire to lead the way in sustainability and take responsibility. We have been committed to improving cultivation of natural rubber and increasing transparency in the ...

To improve environmental responsibility across the entirety of a vehicle’s life cycle, automakers are developing and executing sustainable component material sourcing and construction strategies. For ...

For the first time ever, the Forest Stewardship Council (FSC) will put its seal of approval on an automotive tire. The Pirelli P Zeros sold with the BMW X5 xDrive45e plug-in hybrid will be certified ...

BMW announced on Tuesday it had smashed the record for the longest-sustained drift of 232.5 miles with the 2018 M5, but a tailored set of rubber helped get the job done with BMW driving instructor ...

To improve environmental responsibility across the entirety of a vehicle’s life cycle, automakers are developing and executing sustainable component material sourcing and construction strategies. For ...