Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is ...

Pay-per-click ads are not identical across platforms—and neither are the marketing strategies behind them. The same ads and methodologies designed for desktop browser campaigns will not be as ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a ...