In between the sale of a product or service and the start of account management lies the “hand-off” part of the customer journey. We call this period of time “customer onboarding,” a process in which ...

Your initial interactions with customers can make or break their long-term relationship with your business. When building a customer onboarding program, one size does not fit all. Just as you ...

The role of the modern chief marketing officer has gone beyond top-of-funnel engagement to now encompass the entire customer experience. From the first touchpoint through the entire lifecycle of an ...

CMSWire Managing Editor Dom Nicastro sits down with Kathie Johnson, the newly appointed CMO of Sitecore, to explore her strategies for success in her new role. In this episode of CMSWire's CMO Circle, ...

Striking a balance between customer experience (CX) and regulatory compliance often creates more friction for organizations regarding customer onboarding and maintaining existing relationships. As ...

Prioritizing your onboarding process will help ensure customers begin successfully, obtain a clear understanding of how your service or product works, and build a relationship of trust with your ...

As the business world evolves, so do the dynamics of effective onboarding. When it comes to welcoming new employees into your organization, the onboarding process plays a pivotal role. It's the bridge ...

Onboarding is a cornerstone of the employee experience, playing a vital role in shaping a new hire's journey, boosting their productivity, and driving long-term retention. Despite its importance, many ...

Turnover happens when we don’t treat employee onboarding as a journey — one that starts before sending the offer letter. Given that up to 20% of employee turnover happens in the first 45 days and 34% ...

Virtusa Corporation, a global provider of digital strategy, digital engineering, and information technology (IT) services and solutions, in collaboration with Thought Machine, a pioneer in ...

Ensuring a new hire’s start is a good one gives them a solid foundation to build on. They’re more likely to engage with their job and stick around if things start off on the right foot — but ...