This year's "Gamma" Air Jordan 11 retro will arrive on Saturday, Dec. 13, for $235. It will release on the Nike SNKRS app and ...

In an internal message sent to employees on Tuesday, Nike leadership named Lucy Rouse its new VP/GM overseeing SNKRS, the app where the brand’s most limited and high-priority product is released. Her ...

We're now a few weeks removed from Nike SB dropping its last Air Max 95, but that will soon change with the arrival of a new ...

The Nike SNKRS app launched in 2015 with the intent of provided access to new releases, but lately it has become as dependable as the lottery when it comes to hitting on a coveted sneaker. With a gang ...

In an internal meeting at Nike last week, the company addressed the current state of the SNKRS app, the digital home of its most coveted product. While the app has been successful for Nike and is a ...

Nike opened a SNKRS pop-up store in Atlanta that serves users of the brand's SNKRS mobile app with shoes, apparel and other merchandise, including access to new shoe drops, until the end of March, ...

Nike's app for sneaker fans isn't perfect, but it points to the potential of the company's digital strategy. SNKRS is more than an online shoe store To the average shopper looking for a new pair of ...

It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release of Kanye West's highly anticipated Yeezy Boost and all. Still, those of you who are Nike die-hards will ...

Since its mid-Sixties inception, Nike has perpetually pushed the envelope on technological innovation. In 2015, the Oregon superbrand tackled issues surrounding limited-edition sneaker rollouts – from ...