Pantone Color Institute has officially rolled out a new color inspired by the kid-friendly film franchise Despicable Me. According to Pantone's web site, this color was developed after Pantone's team ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...

04-14-2015 CREATIVITY How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow Universal Studios and Pantone combined physics, psychology, and animation to find the iconic yellow ...

Hollywood is so powerful it’s now creating new colors. “Minion Yellow” is the latest shade designated by global color authority Pantone, and the first based on a movie character. The Minions shot to ...