Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward. Staples didn’t begin by considering ...

A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges. A technology business plan isn't any good ...

A panel of senior marketers discussed how emerging marketing technologies, from customer data platforms to predictive analytics, are helping brands craft smarter and more scalable campaigns at the e4m ...

The digital transformation of B2B has given rise to new technology solutions that help address challenges with the virtual buyer’s journey. While all marketers leverage martech to operate efficiently, ...