Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Albany, New York-based Transparency Market Research (TMR) has released a new research report, “Paper Packaging Materials Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, ...

Opinions expressed by Entrepreneur contributors are their own. Like all science, research began as an entirely manual process. Responses to surveys were gathered in person or by mail in the 1940s, and ...