Local SEO refers to a search engine optimization strategy that focuses on improving search rankings in local search results. So, if someone searches ‘Pennsylvania law firm’ this indicates to Google ...

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

Imagine a patient in your area searching online for a healthcare provider. Will they find your practice, or will they choose a competitor? With 70,000 health-related searches every minute, a strong ...