Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

Amazon sellers in the USA are burning out. Time is slipping. Orders are piling up. Product listings remain unoptimized. Customer messages sit unanswered. Sound familiar? You are not alone. Over 60% of ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Todd Bishop on Sep 1, 2025 at 6:30 pm September 1, 2025 at ...

The e-commerce giant claims Perplexity's Comet is eroding the customer experience - while pushing its own AI shopping agent.

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