The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...

SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally. However, a one-size-fits-all approach won’t effectively attract customers in specific ...

In today’s competitive healthcare landscape, trust has become the foundation of patient relationships. Whether you’re a local dentist, family practitioner, or urgent care provider, earning community ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Imagine a patient in your area searching online for a healthcare provider. Will they find your practice, or will they choose a competitor? With 70,000 health-related searches every minute, a strong ...